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The Forecast.
Field notes on Amazon ads, profit and AI for sellers. Short posts, real formulas, prompts you can steal.
How to find wasted ad spend on Amazon
A step-by-step way to find wasted Amazon ad spend: work out break-even ACoS, read the search term report, set click thresholds and decide what to cut.
How to calculate real profit per ASIN on Amazon
The full formula for Amazon profit per ASIN: sales minus referral and FBA fees, storage, ads, refunds and COGS, with where each number lives in Seller Central.
What is MCP? A plain-English guide for Amazon sellers
What the Model Context Protocol is, how it lets Claude or ChatGPT read your Amazon Ads and Seller Central data, and what to check before you connect one.
25 AI prompts for Amazon sellers that use your real data
Copy-paste AI prompts for Amazon sellers covering ads, profit, inventory, pricing and weekly reports, written for Claude or ChatGPT connected to live data.
Amazon negative keywords: exact vs phrase
How Amazon negative keywords work in Sponsored Products: negative exact vs negative phrase, campaign vs ad group level, and the mistakes that cost sales.
SP-API vs Amazon Ads API: what each one does
The Selling Partner API covers orders, inventory, fees and catalog; the Amazon Ads API covers campaigns and ad reports. Why sellers need both for profit.
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