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      <title>How to find wasted ad spend on Amazon</title>
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      <description>A step-by-step way to find wasted Amazon ad spend: work out break-even ACoS, read the search term report, set click thresholds and decide what to cut.</description>
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      <title>How to calculate real profit per ASIN on Amazon</title>
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      <description>The full formula for Amazon profit per ASIN: sales minus referral and FBA fees, storage, ads, refunds and COGS, with where each number lives in Seller Central.</description>
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      <title>What is MCP? A plain-English guide for Amazon sellers</title>
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      <description>What the Model Context Protocol is, how it lets Claude or ChatGPT read your Amazon Ads and Seller Central data, and what to check before you connect one.</description>
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      <title>25 AI prompts for Amazon sellers that use your real data</title>
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      <description>Copy-paste AI prompts for Amazon sellers covering ads, profit, inventory, pricing and weekly reports, written for Claude or ChatGPT connected to live data.</description>
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      <title>Amazon negative keywords: exact vs phrase</title>
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      <description>How Amazon negative keywords work in Sponsored Products: negative exact vs negative phrase, campaign vs ad group level, and the mistakes that cost sales.</description>
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      <title>SP-API vs Amazon Ads API: what each one does</title>
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      <pubDate>Sat, 24 Oct 2026 12:00:00 +0000</pubDate>
      <description>The Selling Partner API covers orders, inventory, fees and catalog; the Amazon Ads API covers campaigns and ad reports. Why sellers need both for profit.</description>
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